There's SO many costs to running a small business which is why I'm so passionate about people shopping small this Christmas. Here are 5 reasons why it's just so important.
1. You are supporting lives DIRECTLY. You're keeping the shop, and its little team of staff, in a job. Those people in front of you serving- it's their livelihood. You're investing in the shop and what it stands for.
2. Creative shops like Yellowstone are used as 'inspiration' for many people. Customers come in, wander around and leave brimming with ideas and full of passion to make. I love everyone using us as a happy place, but unfortunately if everyone used us just for inspiration, we wouldn't be here for long. It's that simple. Support us now, by buying something small and we'll still be here next year to inspire you.
3. You'll get extra brownie points from your friends and family. How many times can you say "The lady who made this lives 3 miles away and has a pug called John"? Not when you shop in a huge consumer branded shop that's for sure. We can tell you how everything in our little shop is made, and who by, and often why.
4. Small, independent shops buy from equally as small suppliers. We buy our products from artists (or make them ourselves!) and help them pay their mortgages and studio rent. Keeping makers making is vital to our communities.
5. Which brings me on to 'community!'. You'll get to know individuals and local people. We now have such a community of customers and local makers surrounding Yellowstone. We are here to HELP you choose a gift for your friend who has everything, and next time you come in, we'll ask if they loved it. That picture you brought? We will remember it and know you've hung it in your lounge next to your new lamp. We CARE.
I hope this will make everyone think a little more about where they are shopping and who you are helping. I'm no saint- I love M&S cards, and I love shopping in GAP, but it's easy to just try a little harder to help the small shops you love and follow on Facebook and instagram. Buying online from makers is just as ace- it might even mean they can give up their awful part time job and make full time. Come on- help the little fish out this Christmas!
PS. If you want to shop small and local, but work crazy hours and can't get over to our shop, we're going to be open until 8pm on Wednesdays up until Christmas and our online shop is packed with goodies too.