Lauren Rowden, of Ellie Air, talks to YS about her work, aspirations and more.
Finding the courage to believe in myself and my work, enough so that galleries want to sell my work, and customers want to buy it!
Where does the name Ellie Air Jewellery come from?
Ellie Air is derived from my initials which are LER, I'm quite pedantic about businesses changing names when someone gets married, so I wanted a name that can link back to me, but not a name that is affected by my personal future.
How much did your training help your practise?
Once I'd realised that I actually wanted to do this for the rest of my life, I enrolled in training in contemporary jewellery in Florence, Italy, which I completed last year, and now do top up courses every now and again to not only get rid of bad habits, but to see new things - everyone does things differently!
If you weren't a jeweller, what kind of artist would you love to be?
I dabble a lot in printmaking, I find it very challenging but also very artistic and rewarding! I'd love more hours in the day to be more of a printmaker too.
I've never been able to nail this down to just one person, but a few names are Brit Marling, Gwen Stefani and Frances Quinlan.
What is your biggest ambition?
Where jewellery is concerned, I would love to get to the point where I can make a living and keep on doing what I love the most.
Which jeweller do you look up to?
He's a milliner, but Philip Treacy is the main reason I'm a jeweller today, inspiring me with his hats and body adornments when I was about 15. Jewellers' work that I'm really into at the moment include Michelle Oh and Ute Decker.
How did you find Yellowstone and how important are 'brick and mortar' stockists to Ellie Air?
My photographer, Holly Booth, has links with Hannah and we all collaborated toward selling Ellie Air Jewellery there. Stockists are invaluable, they give capital gain but most importantly give so much exposure and customers the chance to actually see and feel the work.
What advice would you give to yourself if you could go back in time?
To really go for it, have confidence in myself and trust when people say they want more from you!
Hope you enjoy the little peek inside her studio in the youtube video above.
Do you love Ellie Air jewellery too? Isn't her studio industrial and gorgeous?